FireBox Pro

FireBox Pro lets you build campaigns in WordPress that meet visitors where they are on your website. Choose a popup, bar, form, or other show, then tailor its message to the page, user, or shopper. Use campaigns to collect email addresses, promote offers, recommend products, remind shoppers about cart items, or share important information.

Choose a format and trigger

Campaign formats include lightbox and fullscreen popups, slide-ins, notification bars, floating button popups, welcome mats, sidebar popups, and embedded campaigns. Triggers include page load, clicks, hover, and external-link clicks. Pro adds scroll-based display settings, including triggers for scroll depth, element visibility, exit intent, visitor inactivity, and AdBlock detection. Smart Tags can insert dynamic values into campaign content.

Use visitor and shopper conditions

Display conditions help decide where and to whom a campaign appears. Target pages and posts, devices, browsers, locations, referral URLs, language, visitor status, or previous activity. For WooCommerce campaigns, conditions can use cart contents and value, entry count, viewed or purchased products, product categories, stock, purchase date, and total spend. For example, show a free shipping message when an order reaches a chosen cart value, or recommend a related product to a shopper viewing a specific item.

• Collect email signups with a discount, giveaway, or lead magnet.
• Promote upsells, cross-sells, related products, best sellers, or limited-stock items.
• Remind shoppers about cart items or show a free shipping offer based on spending.
• Share shipping cutoffs, return details, policy updates, age checks, or cookie notices.
• Invite visitors to contact you, give feedback, book a meeting, take a quiz, or complete a survey.

Build forms and connect services

Use the Gutenberg Form block to collect email addresses and send submissions to a CRM. Forms can send email notifications and include a built-in honeypot anti-spam solution, with Cloudflare Turnstile and hCaptcha integrations also available. Supported connections include MailChimp, AcyMailing, Brevo, GetResponse, ActiveCampaign, Klaviyo, Salesforce Web-to-Lead, and Zapier. You can also display existing forms from compatible builders such as Elementor, Gravity Forms, and Contact Form 7.

Review campaign revenue

Revenue Attribution connects campaigns with sales and tracks View-Through Revenue and Conversion-Through Revenue for WooCommerce and Easy Digital Downloads. Use these measures to review revenue associated with campaigns alongside views and conversions.

Set up and publish a campaign

1. Install and activate FireBox in WordPress, then choose a campaign format.
2. Write the message and add a form or offer if needed.
3. Select display conditions and connect any relevant WooCommerce or email service integration.
4. Preview the campaign and test its triggers and form submission flow.
5. Publish it on the selected pages.