HT Easy GA4 Pro

Review GA4 data in WordPress

HT Easy GA4 Pro connects a WordPress site with Google Analytics 4 and displays analytics reports in the dashboard. Set up tracking with a GA4 measurement ID or connect through Google login. Standard reports cover sessions, page views, bounce rate, top pages and referrers, countries, visitor types, and device types. Choose a reporting period and compare it with a previous period to review changes in traffic and engagement.

WooCommerce and campaign reports

For WooCommerce stores, Pro includes e-commerce reports for transactions, revenue, average and total purchase revenue, product views, cart additions, checkouts, purchase quantity, and top products, brands, and sources. E-commerce event reports cover product views, category views, add to cart, and checkout initiation.

Real-time reports display page views per minute, active customers, top pages and events, countries, and device types. Google Ads functions include advanced conversion events for add to cart, begin checkout, product views, and category views. Purchase event tracking records WooCommerce transactions in GA4, while Google Ads conversion tracking records WooCommerce purchase conversions in Google Ads.

Custom events, media, and server-side tracking

Create custom events with dynamic parameters and presets to track actions that matter to your website. The GA4 Inspector Tool offers a real-time debug panel for checking the implementation. Pro also reports Vimeo video engagement, self-hosted video engagement, and self-hosted audio engagement.

Server-side event tracking sends GA4 events through the Measurement Protocol. It is designed to capture events that browser-based ad blockers or privacy extensions may block from client-side tracking. Client ID and session ID support helps maintain session continuity. Enable the feature in the plugin options with a Measurement Protocol API secret, then use the Inspector Tool to verify the implementation.

Tracking controls and setup

The add-on includes a GDPR cookie notice and an option to exclude administrators from tracking. Pro adds exclusions for custom WordPress user roles.

Install and activate the plugin in WordPress, then connect with a GA4 measurement ID or Google login. Choose the relevant reports and events, and configure WooCommerce or Google Ads capabilities as needed. For server-side tracking, enter the Measurement Protocol API secret in the settings and check the setup with the Inspector Tool.