WP Full Picture Pro

Set consent rules for connected tracking

WP Full Picture Pro brings analytics, advertising, consent management, and event tracking into WordPress. Its built-in consent manager supports opt-in, opt-out, and notification-only modes, as well as Google Consent Mode v2 Advanced and Microsoft UET Consent Mode. It can manage tools installed through WP Full Picture, block tracking scripts until consent, and replace tracking iframes with placeholders. The manager can also record proof of consent.

The page scanner finds potential tracking scripts and HTML components; it scans for tracking elements rather than cookies and does not make cookie lists or descriptions for privacy policy pages. Consent controls help manage part of a website's privacy setup, but the extension alone does not ensure compliance with every privacy requirement.

Choose integrations for analytics and advertising

Ready-to-use integrations cover Google Analytics, Google Ads, Meta Pixel, Pinterest Ads, Hotjar, Twitter/X, Microsoft Advertising, Microsoft Clarity, LinkedIn Insights Tag, TikTok Pixel, Plausible Analytics, Matomo, Inspectlet, and Crazy Egg. PostHog and Simple Analytics are available for installation. Custom Integrations can add other tools, and the consent manager automatically manages tools installed through that module.

For Google Tag Manager, the plugin can send tracking data to the dataLayer, including WooCommerce events and data from configured visitor actions and page details. The integration also provides functions for tracking those actions and details.

Measure user actions with Pro features

Pro includes server-side tracking with Meta CAPI and Measurement Protocol, Google Tag Gateway through Cloudflare, advanced matching, enhanced conversions, a custom events builder, metadata tracking, and JavaScript error tracking. Engagement Tracking measures interactions configured on a page, rather than time spent on the page. Reactions can run JavaScript functions or change CSS classes in response to user behavior, session, page, and traffic-source information.

Track clicks on affiliate and contact links, buttons, and other page elements, along with form submissions and views of popups, advertisements, and pricing tables. The plugin can also track page types, categories, tags, user roles, and user statuses.

Follow WooCommerce activity through the order journey

WooCommerce tracking covers major events across 14 tracking tools, including product views and list views, additions to cart, checkout starts, completed purchases, and coupon use. Events include detailed product information for conversion tracking and advertising measurement. Pro adds status-based order tracking, server-side tracking with Meta CAPI and Measurement Protocol, enhanced conversions, and advanced matching.

View connected reports in WordPress

Embed analytics dashboards from Google Looker Studio, Databox, and other business intelligence platforms in the WordPress admin. This lets site teams view connected reports alongside their WordPress management work.

Set up the plugin

1. Install and activate WP Full Picture Pro in WordPress.
2. Select the tracking integrations the site needs.
3. Configure the consent banner and related settings.
4. Set up WooCommerce events, advanced tracking, or Google Tag Manager as needed.
5. Review connected reports and tracking data in the WordPress admin.

The plugin loads its files asynchronously, with module scripts loaded when used. It has been tested with Gutenberg, Elementor, Bricks, and Breakdance. Bricks requires one small adjustment to track interactions with WooCommerce product lists.