BetterLinks Pro

Manage links in WordPress

BetterLinks Pro gives marketers, bloggers, affiliate publishers, agencies, ecommerce teams and site owners tools to make and manage short links from WordPress. Enter a destination URL and choose a custom or generated slug. Organize links with categories and tags, then search, filter, duplicate, reorder or update them in bulk. Links use your website by default, and click data is stored in your WordPress database. Pro also supports custom domains.

Redirects and campaign tracking

Choose a 301, 302 or 307 redirect for a link. Wildcard redirects can match a path pattern, and parameter forwarding can pass query strings to the destination. Cloaking keeps the branded short URL visible in the browser address bar during a visit. Dynamic redirects can route visitors by location, device or time, while A/B split testing lets you compare destinations.

Click reports cover link performance, referrers, countries, browsers, operating systems and devices. Connect click events with Google Analytics 4 or Facebook Pixel, and use email reports to review activity.

Affiliate processes and link controls

Automatically turn selected keywords into links across your site, add nofollow or sponsored attributes, and show affiliate disclosures. Password protection, scheduling and expiration dates help control when visitors can use a link. Pro includes scanners for broken short links and site content, along with role management and email reporting.

Link library and migration

Custom fields let you attach metadata to links, and API-key-based Quick Link Creation can create links outside the WordPress admin. CSV import and export, along with migration tools, can help move link data between plugins. Bulk actions, duplicate actions and drag-and-drop reordering support larger libraries.

MCP access for AI assistants

The built-in MCP server lets supported AI assistants, including Claude, ChatGPT, Claude Code, Cursor and VS Code, work with links through plain-language requests. Its 14 tools can create, update and delete links, manage categories and tags, read click analytics, and read or update options.

MCP is off by default. Claude and ChatGPT connect through a one-time OAuth approval; Claude Code, Cursor and VS Code use a copy-and-paste command. Read-only access stays read-only, and each action uses the permissions of the administrator who approved the connection. Connections can be revoked, tokens reset, and a health check can test the connection and identify a failed step.

Setup

Install and activate BetterLinks Pro in WordPress, then configure link management, analytics, integrations and the Pro features needed for your process. To use MCP, enable it in BetterLinks and approve the connections and access scopes you want.