Add Tiktok Pixel for Tiktok ads Pro

Add Tiktok Pixel for Tiktok ads Pro adds the TikTok Pixel to your WordPress site after you enable it, enter a Pixel ID, and save. The pixel entries page views that TikTok Ads Manager can use to measure campaign activity and create audiences from website visitors. Setup is managed in WordPress without editing theme files or connecting an account through the plugin. Settings remain when you deactivate the plugin unless you enable the option to remove them.

WooCommerce page coverage

The free version adds the pixel to your site, but leaves out product, cart, and checkout pages when WooCommerce is active. In Pro, turn on the store option to include those pages. You can then define shopping events, such as add to cart or checkout, in TikTok Events Manager. Purchases are not tracked automatically, and the plugin does not send order amounts or product details by itself. Set up those details in TikTok Event Builder or add your own event code.

Choose where event code runs

Pro includes an event-code box in the editor for posts, pages, and products. Code added there runs on that page only, provided the pixel is enabled and a Pixel ID is saved. This can fit an event needed on a particular page, such as a form thank-you page. Developer mode adds the code you paste to every page as written. If you use it to add the complete TikTok base code, turn off the standard pixel to avoid loading it twice. Add only code generated by TikTok or code you understand and trust.

For sign-up or contact-form events, TikTok Events Manager includes the TikTok Event Builder for defining events without code. The plugin does not manage TikTok campaigns or use TikTok's server-side Events API.

Install and check the pixel

Install and activate the plugin, open TikTok Pixel in the WordPress admin menu, switch the pixel on, enter your Pixel ID, and save. If your site uses a caching plugin, server cache, or CDN, clear the cache. Visit your site with TikTok Pixel Helper, a Chrome extension that checks the pixel and reports errors.

Consent and user data

After you enable the pixel and save a Pixel ID, the TikTok script loads in visitors' browsers on pages carrying the pixel. The plugin does not ask visitors for consent. If your site needs consent before marketing scripts load, use a consent management tool to hold back the TikTok script until visitors agree. You remain responsible for your privacy notice and compliance.