GTM Kit Premium

GTM Kit Premium adds Google Tag Manager container code to a WordPress site without requiring code edits. It builds a flexible data layer that can pass information from WooCommerce, Easy Digital Downloads, and Contact Form 7 to Google Analytics 4 (GA4), Facebook, and other tags configured in Google Tag Manager. Developers can personalize the plugin when a project calls for it.

Settings are grouped into Setup, Events & data layer, Commerce, Consent & privacy, and Tools. These sections cover container configuration, event data, commerce tracking, consent settings, and utilities.

Commerce events in the data layer

For WooCommerce, GTM Kit Premium includes GA4 events for product discovery, cart activity, checkout, orders, refunds, and subscriptions.

• Products and carts: view_item_list, select_item, view_item, add_to_wishlist, add_to_cart, view_cart, and remove_from_cart.
• Checkout: begin_checkout, add_shipping_info, and add_payment_info.
• Orders and subscriptions: purchase, refund, order_paid, order_processing, order_completed, order_refunded, and subscription_started.

Easy Digital Downloads includes view_item, add_to_cart, begin_checkout, and purchase. The data layer gives you event information to use when configuring analytics, advertising, and other tags in Google Tag Manager.

You can pick which post details enter the data layer, including post type, page type, categories, tags, title, ID, date, and author name or ID.

Tracking checks and site health

Once a day, GTM Kit checks one of your own pages as a user would receive it. It reports when no container loads or when tracking appears twice. When the source of a second copy is recognized, the report identifies the plugin or tool that added it.

WordPress Site Health checks container setup and delivery, consent configuration, whether settings can be saved, and whether Google tag delivery from your own domain is working. The Info tab shows the complete configuration on one screen and can copy it into a support request.

Staging and test websites

On websites WordPress identifies as staging, development, or local, GTM Kit leaves out the container so test traffic does not reach a live analytics property. It still builds the data layer. A setting lets you load the container when you want to measure a test site.

Choose how the tag loads

You can delay the container script until the browser is idle. GTM Kit can also serve the Google tag from your own domain. This option is off by default and is separate from a custom server-side GTM container domain. The tag's measurement data still goes to Google; routing that data through your domain requires a supported Google tag gateway through a CDN or host.

Before enabling delivery from your domain, GTM Kit checks that your server can reach Google and that the serving address is reachable. It repeats both checks daily. If either check fails, the plugin returns to standard container loading and notifies you.

For a custom server-side GTM container, you can enter its domain and specify a custom loader. GTM Kit works with the loader issued for Stape server GTM hosting. You can also exclude pages from GTM by adding URL patterns. Matching pages omit the container, noscript fallback, and data layer scripts. Glob patterns work by default, with optional regex for advanced matching.

Import settings from another GTM plugin

From the Tools page, you can import settings from other Google Tag Manager add-ons, including Google Tag Manager for WordPress, Google Tag Manager for WooCommerce, and Metronet Tag Manager. Before saving, GTM Kit shows which settings will be replaced. It changes only settings the other plugin actually configured.

Installation

Install and activate GTM Kit Premium through the WordPress plugin workflow, then open its settings. Enter your container details in Setup, review Events & data layer, Commerce, Consent & privacy, and Tools, and use the available diagnostics to check the configuration.