Pixel Tag Manager for WooCommerce Pro

Pixel Tag Manager for WooCommerce Pro configures WooCommerce event tracking through Google Tag Manager without coding. Enter Pixel IDs in the settings, pick the integrations you need, and enable or disable individual pixels. Tooltips help you locate and enter IDs.

Events and analytics

Tracking can capture page views, product views, product list views, entry selections, add-to-cart actions from product and listing pages, cart removals, checkout initiation and checkout steps, plus purchases or order conversions, including Thank You page visits.

For Google Analytics 4 (GA4), Pro includes enhanced eCommerce and form submission tracking. Configure the Google Tag for GA4, Google Ads, or both.

Advertising integrations

• Google Ads: Conversion tracking, enhanced conversions, form conversion tracking and dynamic remarketing.
• Meta: Meta Pixel with Facebook Conversion API and advanced matching.
• TikTok: Pixel, Conversion API, advanced matching and ROAS tracking for TikTok Ads.
• Pinterest: Pixel, Conversion API and advanced matching.
• Microsoft Ads: Pixel with dynamic remarketing and advanced matching.
• Snapchat and Twitter: Pixels with advanced tracking settings.

Conversion API logs let you review server-side conversion activity for supported platforms. Purchase tracking also has granular event controls.

Consent and reporting

The Axeptio integration works with Google Consent Mode v2 to manage cookie consent banners without coding. GrowInsights360 is available in its Lite version alongside standard event and conversion tracking.

GA4 reports include purchase journey dimensions such as country, device category, language, city and browser. Use preset or custom date ranges, compare results with previous periods, and download table data in CSV or PDF format.

Installation

1. Upload the extension to /wp-content/extensions.
2. Activate it through the WordPress Plugins menu.
3. Open Pixel Tag Manager and select Pixels Settings.
4. Add the relevant Pixel IDs and configure the integrations you need.