PrettyLinks Pro

Manage branded links in WordPress

Create a short, branded link on your own domain and pick its destination. When that destination changes, update it once in PrettyLinks Pro; previously shared links can continue directing visitors to the new URL. Click and unique-click tracking entries details such as referrer, IP, browser, operating system, and host. Reports can be filtered by date range and link, with totals for all or unique clicks.

Set redirect and automation rules

Choose a 301, 302, or 307 redirect. The paid editions also offer cloaked, JavaScript, meta-refresh, tracking pixel, and branded splash page redirects. Keyword and URL replacements can turn matching keywords in website content into branded links. The extension can also create a link when you publish a post or page. Categories and tags help organize and filter a growing link library.

Route visitors and compare destinations

Target visitors by country, device, browser, operating system, day, or hour, and send them to different destinations based on those rules. Link rotation distributes traffic across destinations by weight or round-robin. A/B split testing lets you compare destinations within a campaign.

Set links to expire on a date or after a click limit, then choose where visitors go after expiration. Scheduled health scans flag broken destinations, and email digests help you find links that need attention.

Paid editions and add-ons

PrettyLinks Pro, Marketer, and Executive are paid editions. The listed add-ons are Link in Bio, Developer Tools, Product Displays, Splash Pages, UTMs, and User Links. Link in Bio and Developer Tools are available on Marketer and above; Product Displays, Splash Pages, UTMs, and User Links are available on Executive.

Link in Bio makes customizable landing pages for social profiles. Developer Tools offers API tokens and webhooks. Product Displays adds styled product cards to posts and pages. Splash Pages shows a branded interstitial with optional calls to action and a per-link conversion funnel report. UTMs builds and appends Google Analytics campaign parameters from the link editor. User Links gives logged-in visitors a front-end dashboard to create and manage links.

Work with links and reports

Each link can have a downloadable QR code, with an optional inner logo. Pretty Bar frames third-party destinations with a bar styled using your WordPress theme. In the React-based administration area, bulk actions, one-click duplication, auto-saving settings, and quick link copying are available from the links list, editor, or a Gutenberg block. CSV utilities support bulk link importing and click-history export.

Get started

Install and activate PrettyLinks in WordPress, then follow the in-add-on onboarding wizard to create links. The plugin works primarily in the WordPress administration area, and its front-end elements are theme-agnostic. Back up your site before a major upgrade.