Conversion Tracking for WooCommerce Pro

Connect store actions to campaign tracking

Conversion Tracking for WooCommerce Pro places JavaScript tracking codes at the WooCommerce cart page, checkout success page and after user registration. A configured service can receive events for cart additions, completed purchases and registrations. The events recorded depend on the integration and code you set up.

Advertising integrations

Tracking settings include Facebook, Twitter, Google Ads and custom tracking. Pro includes more Facebook events, multiple Facebook pixels, a Facebook Product Catalog, Bing Ads, and more Twitter and Google Ads events. Perfect Audience was removed in version 2.1.5 after the service was discontinued.

Google Analytics 4 events

When you enable the Google Analytics 4 integration and enter a Measurement ID, the extension loads Google’s gtag.js on store pages. You can select product views, add to cart, begin checkout and purchases. Google Analytics receives the page address and referrer, with the key parameter removed, along with event data such as product IDs, names, categories, prices, quantities, coupon codes, order number, totals, tax, shipping and currency. These GA4 events do not send customer names, email addresses, phone numbers or street addresses. Google sets its own cookies and receives the visitor’s IP address and browser details.

Order values in tracking snippets

Successful-order tracking snippets can use placeholders for customer and order details, including {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency} and {payment_method}.

Setup

1. Install and activate the plugin on your WordPress website.
2. Open the tracking settings and select an advertising integration or custom tracking.
3. Enter the tracking codes and service details for your campaigns.
4. Review the cart, checkout success and registration placements, then test the events with the selected service.

Published minimum requirements are WordPress 5.4 or higher, WooCommerce 3.0, PHP 7.4 or higher and MySQL 5.0 or higher.