Pixelavo Pro

Pixelavo Pro is a paid WordPress edition for managing Facebook Pixel tracking and advertising workflows. It supports WooCommerce and Easy Digital Downloads (EDD), with settings for shop owners, digital marketers, agencies, small businesses, and beginners working with Facebook campaigns.

Configure tracking for your website

Add one or more Facebook Pixels for different ad accounts or campaigns, then choose the events and details to send. Browser-based Pixel tracking can execute alongside the Facebook Conversions API, which sends events server-side. When ad blockers or privacy options affect browser tracking, server-side events can help maintain tracking coverage. Automatic event matching connects site activity with corresponding events in Facebook Ads Manager, and real-time tracking lets you review user activity.

Event options depend on the integration and settings. WooCommerce supports ecommerce events such as product views, add to cart, checkout, purchases, and product customization. EDD supports purchase tracking. Other available events include page and category views, searches, cart changes, page scrolls, time on page, form submissions, downloads, registrations, logins, and telephone clicks. Pro event options include refunds, subscriptions, video activity, and internal or external links. Form submission tracking supports Fluent Forms, Contact Form 7, WPForms, and HT Contact Form.

You can define custom events for actions such as page visits, button clicks, link interactions, and form submissions. Advanced matching can send additional customer information, while event parameters can include referrer, language, categories, tags, coupon use, and shipping details where relevant. Exclude WordPress roles such as administrators, editors, or contributors to keep team activity out of Pixel data. Time-delay settings can help prevent bouncing users from triggering events.

Use product feeds and dashboard AI utilities

Pixelavo Pro can generate product feeds for Facebook Dynamic Product Ads and Custom Audiences. The dashboard's AI Ad Copy Generator uses product details, audience, campaign objectives, and tone settings such as professional, casual, urgent, or luxury to create ad text variations, headlines, and descriptions.

The AI Marketing Consultant provides a chat interface for questions about campaign setup, targeting, Pixel troubleshooting, conversion tracking, budget allocation, and advertising practices. It saves conversation history. Available model choices include OpenAI GPT-3.5, GPT-4, GPT-5, and Google Gemini. To use either AI tool, connect your own provider API key; the provider charges for usage directly. API keys are protected with AES-256-CBC encryption, and AI queries go directly to the selected provider rather than being proxied or stored by Pixelavo.

Set up and review events

Install and activate Pixelavo Pro in WordPress, then open its settings and add your Facebook Pixel details. Configure Conversions API options where needed. Connect an OpenAI or Google Gemini API key if you plan to use the AI tools. Review the WooCommerce or EDD event settings, define custom events if needed, and test event activity before using it to guide campaign decisions.