SlimStat Analytics Pro

Analytics in WordPress

SlimStat Analytics Pro extends SlimStat Analytics with tools for examining visits, audience activity, and conversions from the WordPress dashboard. Analytics are stored in your WordPress database by default. You can also configure a separate external database for this data.

The live access log shows visits as they happen, including the page viewed, approximate location, referral source, search term, server response time, and whether a request appears to come from a human or bot. Search the full log by date, country, browser, operating system, referrer, search term, or content type. Client-side tracking supports cached websites; server-side tracking can capture every request. SlimStat works with W3 Total Cache, WP Super Cache, Cloudflare, and most caching plugins.

Goals, funnels, and shop analysis

Set up to five conversion goals for actions such as a WooCommerce sale, signup, or important pageview. Reports show unique conversions, total conversions, and conversion rates. Pro also supports up to three full funnels, with templates for WooCommerce checkout, signups, and content engagement, to help identify where visitors leave a sequence.

With the WooCommerce revenue dashboard enabled, Pro includes analysis of campaigns, landing pages, devices, guest and account buyers, coupons, and refunds, plus filtered CSV export. WooCommerce 8.3 or newer is required for revenue reporting.

Heatmaps and user journeys

Pro heatmaps show clicks and scrolling over live pages, with phone, tablet, and desktop previews. When interaction recording is enabled, SlimStat can record element activity, scroll depth, dead clicks, and rage clicks. Recording follows consent and Do Not Track settings and does not store what visitors type.

Audience reports break down visitors by country, language, browser, operating system, and screen size, and include returning readers and logged-in users. The Pro User Overview adds individual journeys for registered users, time on website, server response speed, and Gravatars. Extended Overview lets you add columns to the User Overview report and its export file.

Reports across websites

Schedule email reports and select the information to include. Reports can arrive as HTML tables or CSV files, and Pro can export reports to Excel. Rearrange, add, or hide widgets in Real-Time, Overview, Audience, Site Analysis, and Traffic Sources. Network analytics lets you manage reports and settings across a WordPress multisite network from one place. A MaxMind geolocation API integration can provide more detailed visitor location information.

Privacy and setup

SlimStat includes IP anonymization and one-way IP hashing, Do Not Track support, a translatable consent banner, WP Consent API integration, and scheduled data cleanup. The banner supports WPML and Polylang. A world map displays audience locations, and the admin bar gives quick access to online visitors, pageviews, and top pages.

Install SlimStat Analytics in WordPress, then activate the Pro edition. Configure privacy settings, reports, goals, funnels, and scheduled emails in the add-on settings. For multisite installations, use the network analytics tools to manage reporting across the network.